MORA DE RUBIELOS AND SARRIÓNDecember 4, 5 and 6

TRUFFORUM
TERUEL
2024

The Provincial Council of Teruel, the Association of Truffle Growers of Teruel (ATRUTER) and the European Mycological Institute (EMI) are organizing within the framework of the Mycotour project project, this meeting in the format of a living laboratory or “Living Lab”, with the aim of promoting a space for the exchange of knowledge and co-creation of ideas and projects for the improvement and internationalization of truffle tourism opportunities in the production areas. To this end, we will have the participation of experts in truffle and truffle farming, gastronomy, tourism, communication and science from France, Italy, Sweden, USA, Switzerland and Spain.

During the event we will present some of the results of the Mycotour project, such as the Teruel Truffle Experiential Park and the Teruel Truffle Brotherhood. We will be able to meet local truffle farmers, visit the truffle landscapes of the area, enjoy the experience of live truffle hunting, taste the black truffle (Tuber melanosporum) and other local products in several restaurants in the area, visit the Tuber Universum Truffle Museum, the Fitruf Truffle Fair and, especially on this occasion, exchange experiences with all the international guests of the event.

This truffle-growing area, located in the region of Gúdar-Javalambre (Teruel, Spain), is currently home to the world’s largest black truffle (Tuber melanosporum) production center. Despite the beauty of its villages and landscapes, it is one of the most depopulated places in Europe, but where the black truffle has managed to revive the local economy and local communities are open to cooperation, innovation and improvements that contribute to the development and diversification of business models around the truffle and truffle tourism.

Program of activities Trufforum Teruel

Coordination:

  • Fernando Guillén Pérez. Provincial Council of Teruel (DPT),
  • Isabel Doñate Baselga. Association of Truffle Growers of Teruel (ATRUTER),
  • Joaquin Latorre Minguell. European Mycological Institute (EMI),
  • Fernando Martínez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).

Living Lab on the improvement and internationalization of truffle tourism

Wednesday, December 4, 2024 | Mora de Rubielos (Teruel, Spain)
12:30 h
Guided visit to the Mora de Rubielos Castle (only for guests).
SESSION 1. Location: Assembly Hall of the Comarca Gúdar-Javalambre in Mora de Rubielos (Teruel, Spain).
English-French-Spanish translation service. Open to guests and the public until full capacity is reached.
15:30 h
Welcome coffee at the headquarters of the Comarca Gúdar-Javalambre.
16.00 h
Inauguration. Manuel Blasco. Councilor of Environment and Tourism. Government of Aragón
16.30 h
Presentation of the Truffle Experiential Park of Teruel.
  • Daniel Brito García-Mascaraque Association of Truffle Growers of Teruel (ATRUTER).
  • Fernando Martínez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).
16:45 h
Table 1. Building the trufitourism story: the pride of a unique sector.
Coord.
Dr. Fernando Martínez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).
  • Jean-Charles Savignac. Former president of the French Truffle Growers Federation (FFT) and of the European Truffle and Truffle Growers Group (GETT). France.
  • Gianfranco Berni. President of the Italian Federation of Truffle Growers (FITA). Italy.
  • Julio Perales. Former president of ATRUTER and the Spanish Federation of Truffle Growers (FETT). Mora de Rubielos.
  • Daniel Bertolín. Former president of ATRUTER and co-founder of GETT. Sarrión.
  • Francisco Edo Navarrete. Agricultural Engineer.
18.00 h
Table 2. Challenges of truffle gastronomy: training in quality and innovation. Coord. Nahuel Pazos. Basque Culinary Center-Innovation (BCC)
  • María José Meda. Chef. Michelin star restaurant. El Batán. Tramacastilla.
  • Benigno Garrido. Director of the Cocinando con Trufa contest. Soria. Junta de Castilla y León and Yolanda Santos. Councilor of Environment and Tourism of the City Council of Soria.
  • Juan Carlos Escuder. CEO Las Truficas del Río Pilas. Mora de Rubielos.
  • Ignasi Puig. Trufforum Vic.
19.00 h
Table 3. Role of truffle fairs, markets and territories in truffle tourism attractiveness.
Coord.
Dr. Joaquin Latorre Minguell. European Mycological Institute (EMI).
  • Michel Tournayre. Former president of the FFT and the GETT. Truffle Festival of Uzés. France.
  • Inger Harlevi. Vice-president of The Hansa. Gotland Truffle Fair. Sweden.
  • Estefanía Doñate Adan. FITRUF. Sarrión.
  • Mariluz Almeria. Soria Truffle Fair.
20.30 h
Transfer by bus and truffle dinner at Masía Latorre restaurant. Limited seating for guests.
For more information: raquel@conexionimaginativa.com, telephone 978 61 20 52).

Guided visit to the Truffle Experiential Park of Teruel.
(For guests only). English-French-Spanish translation service. Bus of the organization.

Thursday, December 5, 2024 | Sarrión, Teruel (Spain)
8.30 h
Guided visit to a truffle commercialization company. Juan Carlos Escuder. CEO de Las Truficas del Río Pilas.
9.00 h
Guided visit to the landscapes of the Black Truffle of Teruel. Isabel Doñate Baselga. Association of Truffle Growers of Teruel (ATRUTER).
11.00 h
Coffee break.
11.30 h
Guided visit to a nursery specialized in truffle plants. Juan María Estrada, Technical Engineer of Inotruf and Simona Doñate CEO Inotruf.
12.15 h
Visit and explanation of the Truffle Interpretation Center in Sarrión. Coord. Diana Galindo Bazataqui. Tuber Universum.
13.00 h
Presentation to the media of the Brotherhood of the Black Truffle of Teruel. Appointment of honorary members.
13.45 h
Appetizer-tasting of Black Truffle of Teruel and other specialties in Tuber Universum.
15.00 h
Transfer by bus to Mora de Rubielos.
SESSION 2. Location: Assembly Hall of the Comarca Gúdar-Javalambre in Mora de Rubielos (Teruel, Spain).
English-French-Spanish translation service. Open to guests and the public until full capacity is reached.
16.00 h
Table 4: Role of truffle growers in the creation of truffle tourism. Coord. Dr. Daniel Oliach Lesán. Center for Forestry Science and Technology of Catalonia (CTFC).
  • Sophie Bediou. Secretary of the French Federation of Truffle Growers. France.
  • Daniel Brito García-Mascaraque. President of the Association of Truffle Growers of Teruel (ATRUTER).
  • Carme Vivó. President of the Association of Truffle Producers of Catalonia (PROTOCAT).
  • José Manuel Pérez. President of the Association of Truffle Collectors and Growers of Soria (ATRUSORIA).
17:00 h
Table 5. Communication and marketing of the truffle tourism experience and internationalization. Coord. Chema Paraled. Dos Esferas Communication.
  • Gary Knell. The Boston Consulting Group; Former Chairman, National Geographic Partners. New York, USA.
  • Kiri Tannenbaum. Director of Public Programming And Events, James Beard Foundation, New York, USA.
  • Germán Muñoz. Terroir 34. Geneva (Switzerland).
  • Fabian Gonzalez. Director of the luxury area, Braintrust CS. Madrid.
18:00 h
Pause.
18:15 h
Living Lab Debate. Coord. Cinta Lomba. Basque Culinary Center-Innovation. San Sebastián, Marta Rovira Centro de Ciencia y Tecnología Forestal de Cataluña (CTFC), María Martín Santafé and Fernando Martínez Peña Centro de Investigación y Tecnología Agroalimentaria de Aragón (CITA).
19:30 h
Departure by bus for sightseeing tour to the city of Teruel.
21:00 h
Truffle dinner at Método restaurant. Limited seating for guests.
For more information: raquel@conexionimaginativa.com, telephone 978 61 20 52.

Sarrión Teruel

Friday, December 6, 2024 | Sarrión, Teruel (Spain)
10:00 h
Visit International Truffle Fair. FITRUF.
12:00 h
End of program.

Living Lab Results

All round tables and debates will be recorded in 3 languages and will be available on EMI’s youtube channel. The Living Lab conclusions report will also be made public.
Finally, a research team from the EMI and the University of Valladolid will be in charge of the qualitative analysis and publication of the expert information obtained in the Living Lab for the benefit of the sector.
  • Pablo de Frutos Madrazo. Department of Applied Economics, University of Valladolid.
  • Joaquin Latorre Minguell. European Mycological Institute (EMI).
  • Pedro Antonio Martín Cervantes. Department of Financial Economics and Accounting, University of Valladolid.
  • Víctor Hernández Andrés. Department of Applied Economics, University of Valladolid.
  • Fernando Martinez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).

Fernando Guillén Pérez

Head of Agricultural Services. Provincial Council of Teruel (Spain).

Daniel Brito García-Mascaraque

President of the Association of Truffle Growers of Teruel ATRUTER, Sarrión, province of Teruel (Spain).

Fernando Martinez-Peña

Researcher specialized in forest mycology. Center for Agrifood Research and Technology of Aragón (CITA).

Jean Charles Savignac

Former president of the French Truffle Growers Federation (FFT) and of the European Truffle and Truffle Growers Group (GETT). France.

Gianfranco Berni

President of the Italian Federation of Truffle Growers (FITA). Italy.

Julio Perales

Former president of ATRUTER and the Spanish Federation of Truffle Growers (FETT). Mora de Rubielos.

Daniel Bertolín

Former president of ATRUTER and co-founder of GETT. Sarrión.

Francisco Edo Navarrete

Agronomist Engineer. Valencia.

Nahuel Pazos

Research cook. Basque Culinary Center-Innovation (BCC). San Sebastian.

María José Meda

Chef. Michelin star restaurant. El Batán. Tramacastilla, Teruel.

Benigno Garrido

Director of the Cocinando con Trufa contest. Soria. Junta de Castilla y León.

Ignasi Puig

Representative of Trufforum Vic. Llotja de Contractació i Mercat en origen de Vic, Cambra de Comerç de Barcelona.

Yolanda Santos

Councilor of Environment and Tourism of the City Council of Soria.

Neftali Velilla

R&D Manager of the company Las Truficas del Río Pilas. Mora de Rubielos, Teruel.

Germán Muñoz

Export & Wine Consultant
Terroir 34. Geneva (Switzerland).

Joaquin Latorre Minguell

Researcher specialized in mycotourism. Secretary General of the European Mycological Institute (EMI).

Michel Tournayre

Former president of the FFT and the GETT. Truffle Festival of Uzés. France.

Inger Harlevi

Vice-president of The Hansa. Gotland Truffle Fair. Sweden.

Estefanía Doñate Adan

Mayoress of Sarrión and responsible for the International Truffle Fair (FITRUF). Sarrión, Teruel.

Mariluz Almeria

Director of the Soria Truffle Fair in Abejar, Soria.

Daniel Oliach Lesán

Researcher specialized in Trufficulture. Center of Forest Science and Technology of Catalonia (CTFC). Solsona, Lérida.

Juan Carlos Escuder

CEO of Las Truficas del Río Pilas. Mora de Rubielos, Teruel.

Isabel Doñate Baselga

Association of Truffle Growers of Teruel (ATRUTER).

Juan María Estrada

Technical Engineer of Inotruf, the largest nursery specialized in the production of quality truffle plants in Spain. Sarrión, Teruel.

Simona Doñate

CEO of Inotruf, the largest nursery specialized in the production of quality truffle plants in Spain. Sarrión, Teruel.

Diana Galindo Bazataqui

Truffle Interpretation Center (Tuber Universum). Sarrión, Teruel.

Sophie Bediou

Secretary of the French Federation of Truffle Growers. France.

Carme Vivó

President of the Association of Truffle Producers of Catalonia (PROTOCAT).

José Manuel Pérez

President The Association of Truffle Collectors and Growers of Soria (ATRUSORIA).

Chema Paraled

Agri-food journalist. Dos Esferas Communication. Zaragoza.

Gary Knell

The Boston Consulting Group; Former Chairman, National Geographic Partners. New York, USA.

Kiri Tannenbaum

Director of Public Programming And Events, James Beard Foundation, New York, USA.

Fabian Gonzalez

Director of the luxury area, Braintrust CS. Madrid.

Cinta Lomba

Sustainability. Basque Culinary Center-Innovation. San Sebastian.

Marta Rovira

Project Management / Bioeconomy and governance programme. Center of Forest Science and Technology of Catalonia (CTFC). Solsona, Lérida.

María Martín Santafé

Researcher specialized in truffle growing. Center for Agrifood Research and Technology of Aragon (CITA).

Victor Hernandez Andres

Department of Applied Economics, University of Valladolid.

Pedro Antonio Martín Cervantes

Department of Applied Economics, University of Valladolid.

Pablo de Frutos Madrazo

Department of Applied Economics, University of Valladolid.

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